The Baby BluePrints program supports expectant mothers and promotes a healthy pregnancy throughout each trimester. We ask that you inform pregnant Independence members about the Baby BluePrints program at their first prenatal visit and encourage them to self-enroll by calling our toll-free number,
1-800-598-BABY (1-800-598-2229) (TTY: 711). Upon calling, a Registered Nurse Health Coach (Health Coach) will explain the program to the member and ask her a series of questions to complete the enrollment process.
Once enrolled in the program, members will receive a welcome letter that includes information on how to access educational materials on our secure member website and how to use 1-800-598-BABY (1-800-598-2229) (TTY: 711) for questions and support during pregnancy. Eligible members enrolled in Baby BluePrints can receive monthly emails or IBX Wire® communications specific to each stage of pregnancy.* In addition, members who are found to have certain health issues or history that may place them at high risk are referred to a Health Coach who is specially trained in maternity care for additional assessment and follow-up. If the assessment identifies the member as high-risk, they may be followed in our High-Risk Pregnancy Condition Management Program.
Resources available
Upon request, a flyer is available to place in the member’s chart and distribute at the first prenatal visit to encourage her to enroll in Baby BluePrints. To order flyers, please submit a request using our online form.
Postpartum office visits
As a reminder, postpartum visits should be scheduled 21 to 56 days after delivery. Adhering to this time frame provides the best opportunity to assess the physical healing for new mothers and to answer questions around family planning, if necessary. These visits should be scheduled before members are discharged from the hospital.
If you have any questions about the program, please call Customer Service at 1-800-ASK-BLUE (1-800-275-2583).
*Standard message and data rates may apply. Text
STOP to stop and
HELP for help. Terms and Conditions available at myhelpsite.net/ibx. Notification messages within
IBX Wire are sent via automated SMS. Enrollment in
IBX Wire is not a requirement to purchase goods and services from Independence Blue Cross. Wire is a trademark of Relay Network, LLC., an independent company.