The Baby BluePrints program supports expectant mothers and promotes a healthy pregnancy throughout each trimester. We ask that you inform pregnant Independence members about the Baby BluePrints program at their first prenatal visit and encourage them to self-enroll by calling our toll-free number, 1-800-598-BABY (TTY: 711). Upon calling, a Registered Nurse Health Coach will explain the program to the member and ask her a series of questions to complete the enrollment process.

Once enrolled in the program, members will receive a welcome letter that includes information on how to access educational materials on our secure member website and how to use 1-800-598-BABY (TTY: 711) for questions and support during pregnancy. Eligible members enrolled in Baby BluePrints can receive monthly emails or IBX Wire^® communications specific to each stage of pregnancy.* In addition, members who are found to have certain health issues or history that may place them at high risk are referred to a Registered Nurse Health Coach who is specially trained in maternity care for additional assessment and follow-up. If the assessment identifies the member as high-risk, they may be followed in our High-Risk Pregnancy Condition Management Program.

Resources available

Upon request, a flyer is available to place in the member’s chart and distribute at the first prenatal visit to encourage her to enroll in Baby BluePrints. To order flyers, please submit a request using our online form.

If you have any questions about the program, please call Customer Service at 1-800-ASK-BLUE.

*Standard message and data rates may apply. Text STOP to stop and HELP for help. Terms and Conditions available at myhelpsite.net/ibx. Notification messages within IBX Wire are sent via automated SMS. Enrollment in IBX Wire is not a requirement to purchase goods and services from Independence Blue Cross. Wire is a trademark of Relay Network, LLC., an independent company.