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Coming soon: New tool for members to provide online reviews for their network physicians

March 29, 2012

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To help members make informed decisions when seeking care, IBC will launch a new online capability that allows all commercial and Medicare Advantage HMO and PPO members, including those who carry an Independence Administrators ID card, to post reviews and ratings for IBC network physicians from whom they've received care. This initiative comes from the Blue Cross and Blue Shield Association (BCBSA), an association of independent Blue Cross and Blue Shield plans, and applies to all Blue plans nationally.

This new tool will be available to members through our secure consumer website, ibxpress.com, or through MyIBXTPA.com for Independence Administrators members.

Physicians will be able to view their reviews through the provider finder tool. Reviews will also be displayed nationally on the Blue National Doctor & Hospital FinderSM.

Members will be able to rate their network physicians in the following areas:

  • Experience: Overall care provided by the physician.
  • Communication: Willingness of physician to listen to their concerns.
  • Availability: Ease and timeliness of obtaining an appointment.
  • Environment: Friendliness of office staff.

Patient review is valuable

Not only is patient review a valuable tool that can provide you insight into your patients' experiences, but it can also attract new patients. While there are many factors to consider when patients choose a health care provider, online patient reviews are highly sought after pieces of information for consumers. And patient reviews are frequently positive ? some providers have even used reviews as a means to promote their practice.

Once the tool is available, we encourage you to tell your patients so they can contribute to your reviews.

Moderation of reviews

It is important to note that a rigorous process will be in place to authenticate, verify, and moderate member reviews prior to them appearing on the provider finder tool, a process that will help ensure that only authenticated members who attest that they have seen the physician can contribute reviews. In addition, all reviews are checked for appropriateness of language and content.

Look for more information about this valuable new tool in future editions of Partners in Health Update.

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