In an effort to bring more value to our members' prescription drug benefits, we are actively promoting the use of generic drugs to members who are taking brand-name drugs. If our records show that members are filling prescriptions for brand-name drugs when a generic drug is available, we will send these members a letter that encourages them to fill their prescription with a generic drug instead. Substituting generic drugs for brand-name drugs, when possible, is beneficial to our members in the following ways: Generic drugs are safe and effective. Generic drugs are lower in cost and help our members save on health care expenses. Paying less for their prescription drugs may help our members fill and take their medications more consistently, thereby potentially reducing hospitalizations and emergency room visits and maintaining better overall health. Initially, we will focus on drugs that have a high utilization of brand-name versions. Examples may include the following: Adderall XR^® Atacand^® Avapro^® Cozaar^® Effient^® Micardis^® Nuvigil^® Plavix^® Provigil^® Teveten^® Each member letter will list the brand-name drug for which the member recently filled a prescription, the generic equivalent or therapeutic alternative, as applicable, and a comparison of the copayments for each. If you have any questions about this initiative, please call Customer Service at 1-800-ASK-BLUE.