On Friday, July 27, IBC officially introduced its new brand position and
advertising campaign that highlights the benefits of a better coordinated
health care system that places members' health and wellness at the center of
everything the company does. IBC is leading the transformation of health care
in southeastern Pennsylvania by delivering access to high-quality patient care
and lowering costs for consumers – truly changing the game. The
compelling new advertising campaign debuted July 27 during the opening
ceremonies of the 2012 Olympic Games on NBC, and launched a new tagline,
"Changing the Game."
"As the region?s number one health insurer, Independence Blue Cross is uniquely
positioned to drive improvement in the quality of care. We have the vision,
resources, and partnerships with leading hospitals, doctors, and specialists to
reward quality of care over volume, and to move from a model that reacts to
illness to one focused on preventing it," said Daniel J. Hilferty, IBC
president and CEO. "This new campaign highlights our commitment to building a
better health care system – to 'changing the game.'"
The new ad campaign, which spans television, radio, print, digital, transit
signage, and billboards, uses the human body as a metaphor for the power of
perfect coordination. As the human body has many complicated moving parts that
all work together seamlessly, the ads ask, "Wouldn?t it be nice if our health
care were this coordinated?"
For more information, please read the complete
press release.